Ogunist is an organizer creating high added-value business opportunities from the old, countryside that go on to enthrall the world.
Take, for example, wood.
Wood is found all throughout Japan and in no small amount all around the world. It’s been put to use by humans for millennia. So what if we took wood and fashioned it into beautifully delicate, exquisitely crafted jewelry?
This jewelry will then adorn models stalking the runways of the world’s fashion nuclei.
Each step makes the earrings play and dance upon the ear, enrapturing the world in this new kind of beauty.
These pieces are born deep in the wooded mountains.
Made with no proprietary equipment and no special technology.
Hand-crafted, simply, by locals.
Local children will see these pieces being created around them, and grow up seeing how they impact the world. This new beauty that will take the world by storm comes from the daily goings-on in this small community.
These objects standing at the pinnacle of global aesthetics are crafted at the hands of rural artisans.
Ogunist wants to take this pure emotion, this fresh surprise and take it directly from the countryside to the world.
Our mission is to break free from the existing economic idea that only populated areas benefit from high added value, and instead bring high added value straight from the countryside to create a brighter future for the coming generations.